GMA New Media, Inc. (GMA-NMI) is a multimedia technology value-added service provider. A wholly owned subsidiary of GMA Network, Inc., it has launched category-breaking projects in mobile, Web, digital TV and other emerging platforms.
Since its inception in July 2000, NMI has embarked on a sure-footed foray into the dynamic world of new media. It introduced SMS technology to Philippine broadcast television and was the first to launch an interactive chat and gaming show called Txtube.
Among its most recognized innovations are the first landline telegaming segment called PLDT Playtym and the first made-for-TV interactive game show, Txters V.
NMI owns the leading celebrity mobile phone portal, Fanatxt, and powers all the SMS-TV campaigns of GMA. It has a major stake in some of the Philippines' most successful online properties such as GMANews.tv and Pep.ph.
To this day, NMI continues to break ground on several fronts. It has ventured into sports participation and recreational gaming through a partnership with Manila Jockey Club. NMI also plays a pivotal role in defining GMA’s Digital TV strategy, which aims to give the audience more extensive content options, wider reach, interactivity and customization.